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Sweet Spot for Persuading

December 9, 2014 by hotdogpr

"What am I going to talk about in this presentation?" It's the wrong tactic. It makes presenters self-focused and creates the "me show." Your audience doesn't care about what you know until they know that you care... about their interests. First, Focus on The Audience Instead, ask yourself, what does this audience want for themselves... in … [Read more...] about Sweet Spot for Persuading

Filed Under: content, persuasion

Hey, I think I like you…

October 30, 2014 by hotdogpr

Hey, I think I like you... So, what makes us instantly like someone? Here are some general research principles: We like good-looking people Studies show time after time that we not only appreciate a physically attractive stranger, we also bestow upon them all sorts of positive personality traits... even before he's opened his mouth! It's … [Read more...] about Hey, I think I like you…

Filed Under: content, Likeability, persuasion

Handling objections to your sales presentation using Feel-Felt-Found

October 29, 2014 by hotdogpr

You know how some people HATE to sell? What, exactly, are they scared of? Sales Anxiety was the basis of my research at The University of Texas in grad school and why many people dislike "selling." It turns out, it's not simply SELLING IN GENERAL that a person dislikes, the majority of people specifically dislike the stages of Prospecting and … [Read more...] about Handling objections to your sales presentation using Feel-Felt-Found

Filed Under: content, persuasion, sales presentations

A Packed Room: Tip #1 for Attracting and Keeping Your Audience at a Conference

August 22, 2014 by hotdogpr

Industry conferences can be so painful. It’s hard to listen to back-to-back break-out sessions without your mind overflowing. Once my brain is full (which doesn’t take much), I can hardly tolerate another 30 slide, text-heavy Power Point that forgets to take the audience into account. By the end of the first day, audiences are begging for a … [Read more...] about A Packed Room: Tip #1 for Attracting and Keeping Your Audience at a Conference

Filed Under: communication fatigue, content, openings Tagged With: conference, public speaking tips, storytelling, tips for conferences

Good morning, my name is…

June 6, 2013 by hotdogpr

I could mouth the opening lines of 98% of business presentations along with the speaker verbatim: "Good morning. My name is [Name here] and I am the [Position Here]. Today, we are going to talk about..." [CLICK. AGENDA SLIDE] [READS AGENDA]" Yawn. Where's the suspense? The interest? The creativity? I know, I know. You're … [Read more...] about Good morning, my name is…

Filed Under: communication fatigue, content, openings

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