Enough of the titles with 101 in them. Same for What You Need to Know About and The State of [Subject] 2014.
Before you can hook your audience with your content, you have to get them into your room. Your conference title is the way conference-goers first judge whether you are worth their time.
First thing’s first: you need to present the GOOD STUFF.
Okay. Have jazzy content? Good.
Let’s say we were presenting a session on Increasing Corporate Giving:
Avoid the vague:
Corporate Giving 101 – too vague and over-used
Giving Internationally: Regions/Program Areas, Trends, Tools and Resources – still too vague
Trends in Corporate Giving – too vague
Post-Recession Giving: Non-Cash resources – better, we have some concrete information here. Still too vague.
Show benefits:
Strapped for Cash? 4 Ways Corporations Still Gave in 2012 – best, promises to show how similar businesses still donated
Strapped for Cash? How to Use Non-Cash Resources to Still Give – best, promises to show how to give without money
Promise a number:
Giving in the Hard Times: 6 Ways to Inspire Employees to Donate without Opening Their Wallets – best, promises that the audience will leave with 6 new ways to get employees to give
Preview your case study:
Corporate Giving: How We Inspired Millennials to Provide Clean Water to 24 Villages in Africa – best, people love relevant case studies and stories
Good, better, best
Turning Coffee into Clean Water: Small Ways to Hook Your Employees on Corporate Giving – good, promises a story and real take-aways
Turning Coffee into Clean Water: Small Ways to Hook Millennial on Corporate Giving – better, uses vivid language: “millennials” instead of “employees”
Turning Coffee into Clean Water: 5 Small Ways to Hook Millennials on Corporate Giving – best, uses a number, promises a story, and uses vivid language
Want to work on your own stand-out conference session presentation? New custom workshops forming soon.
