Hey, I think I like you... So, what makes us instantly like someone? Here are some general research principles: We like good-looking people Studies show time after time that we not only appreciate a physically attractive stranger, we also bestow upon them all sorts of positive personality traits... even before he's opened his mouth! It's … [Read more...] about Hey, I think I like you…
Handling objections to your sales presentation using Feel-Felt-Found
You know how some people HATE to sell? What, exactly, are they scared of? Sales Anxiety was the basis of my research at The University of Texas in grad school and why many people dislike "selling." It turns out, it's not simply SELLING IN GENERAL that a person dislikes, the majority of people specifically dislike the stages of Prospecting and … [Read more...] about Handling objections to your sales presentation using Feel-Felt-Found
Tip #2: Cause a Stampede: How to Write a Session Title that Will Create a Frenzy for Your Conference Presentation
Enough of the titles with 101 in them. Same for What You Need to Know About and The State of [Subject] 2014. Before you can hook your audience with your content, you have to get them into your room. Your conference title is the way conference-goers first judge whether you are worth their time. First thing’s first: you need to present the … [Read more...] about Tip #2: Cause a Stampede: How to Write a Session Title that Will Create a Frenzy for Your Conference Presentation
A Packed Room: Tip #1 for Attracting and Keeping Your Audience at a Conference
Industry conferences can be so painful. It’s hard to listen to back-to-back break-out sessions without your mind overflowing. Once my brain is full (which doesn’t take much), I can hardly tolerate another 30 slide, text-heavy Power Point that forgets to take the audience into account. By the end of the first day, audiences are begging for a … [Read more...] about A Packed Room: Tip #1 for Attracting and Keeping Your Audience at a Conference
The (Business) World is Flat
Most of us stare at a computer screen all day. A 2-D world that strains the eyes and overstimulates the brain. And, our presentations tend to be the same... 2-D slides. Our eyes are tired. The audience's eyes are tired. So, how can you break through? Use a prop. Find something relevant to your talk and bring in that ACTUAL thing. … [Read more...] about The (Business) World is Flat
